Friday, 17 December 2010
Wednesday, 15 December 2010
Wall Wisher
So that i could further my research i created a wall wisher so that i could recieve feedback on about certain aspects of my magazine.
Link to Wall Wisher.
http://www.wallwisher.com/wall/EmmaHMedia
Link to Wall Wisher.
http://www.wallwisher.com/wall/EmmaHMedia
Tuesday, 14 December 2010
Interactive Evaluation
To make my blog more exciting i decided to produce my evaluation on the site xra normal and created videos using animations in an interview style format. Each of the videos covers the following questions.
1) In what ways does your media product use , develop or challenge codes and coventions of real media products?
2) How does your media product represent particular social groups?
3) What kind of institution might distribute your media product and why?
4) Who would be the audience for your media product?
5) How did you attract/adress your audience?
6) What have you learnt about technology from the process of constructing this product?
7) Looking back at your pre liminary task, what do you feel you have learnt in the progression from it to the full product?
Links to Videos
- This interview covers questions number 1 and 4. It discusses how similar texts influenced my decisions and outside influences. This interview also goes into detail about codes and conventions and how i reached a decision about who would be my target audience and how other people with different perspectives may read my text differently to myself or my target audience. http://www.xtranormal.com/watch/8085349
- This next interview focuses on representation and what sterotypes are used within my magazine. It answers question 2 .It also discusses how wider issues influenced the decisions i made and the media ideologies that i needed to be aware of when producing the magazine. http://www.xtranormal.com/watch/8110099/
- This next interview answers question 3 and focuses on what kind of institution might distribute my media product and why. http://www.xtranormal.com/watch/8110417
- This interview covers questions 5 and 6 and focuses on attracting the audience of my magazine and how technology has been involved in producing my magazine. http://www.xtranormal.com/watch/8116263/
Deconstruct the front page and analyse how the codes and conventions will attract the audience.
1) In what ways does your media product use , develop or challenge codes and coventions of real media products?
2) How does your media product represent particular social groups?
3) What kind of institution might distribute your media product and why?
4) Who would be the audience for your media product?
5) How did you attract/adress your audience?
6) What have you learnt about technology from the process of constructing this product?
7) Looking back at your pre liminary task, what do you feel you have learnt in the progression from it to the full product?
Links to Videos
- This interview covers questions number 1 and 4. It discusses how similar texts influenced my decisions and outside influences. This interview also goes into detail about codes and conventions and how i reached a decision about who would be my target audience and how other people with different perspectives may read my text differently to myself or my target audience. http://www.xtranormal.com/watch/8085349
- This next interview focuses on representation and what sterotypes are used within my magazine. It answers question 2 .It also discusses how wider issues influenced the decisions i made and the media ideologies that i needed to be aware of when producing the magazine. http://www.xtranormal.com/watch/8110099/
- This next interview answers question 3 and focuses on what kind of institution might distribute my media product and why. http://www.xtranormal.com/watch/8110417
- This interview covers questions 5 and 6 and focuses on attracting the audience of my magazine and how technology has been involved in producing my magazine. http://www.xtranormal.com/watch/8116263/
Deconstruct the front page and analyse how the codes and conventions will attract the audience.
Looking back at your preliminary task what do you feel you have learnt in the progression from it to the full product?
After now completing my main music magazine i can straight away notice ways in which this magazine is weak. Especially on the contents page there are no photographs or the use of same style , size or colour font. The article of the magazine looks as if it has just been put on there from anywhere and there is no idea of structure or framing. I can also notice an improvement on my photo shop skills. Around the edges of the photographs you can see where they have been cut out which looks unprofessional. The repetition of the school logo is not necessary and i can now only presume that i was trying to fill the gaps on the page. I believe that i took more time in every aspect of the production on the second product.
I believe i have made good progress between the two tasks. The use of editing the photographs which is down to me learning how to use photo shop! resulted in me being able to play around with colour , size and effects on the photographs. on the introduction dp i added a pink tint to the background which was originally brown. This would appeal more to my target audience as it adds personality and is not just a brown boring background. In the pre liminary task i had no awareness of the choice of fonts i should use and therefore i have shown progress in the sense that i researched similar texts to get an understanding of what fonts are appropriate to the genre of my magazine. I used more appropriate equipment in the main task which shows in my photographs. A creative problem solving decision i had to make was by extending the photograph on my front cover. For the photograph to work on the cover i had to extent it higher so that the text masthead could work around the photograph.
Overall i can definatley see an improvement from my first magazine to the second. I carefully planned the photograph shoots more which is a better approach to going and asking random students around school. I have stuck to sterotypes more in my second magazine by showing awareness of what the audience want to see on the cover. The contents page has photographs which is an improvement as my first project was just blocks with words inside. I am much happier with my final media product as i do believe it looks like a music magazine and i have worked carefully to ensure that i have included what i know my audience wanted to see.
Friday, 10 December 2010
Construction - Photo Editing
After completing my photo shoots it was time to make the decision of which photographs would be the best for my magazine. The first decision was which photo would be best for my cover. After searching through the photograph i decided would be best was this one ;
However i believed that some editing needed to occur so that the photograph would work on a cover of a magazine. I liked the edgy effect that the background had. To contrast the plug would need to go so i removed this using photoshop. The colour of the photograph needed to be brighter so i played around with the contrasting. As the main colour scheme of my cover was going to centre around the pink colour of the models lips , i wanted the lips to be more emphasised so i brightened them so they was the main feature of the photograph. Another tool that i used was a tool to thin the legs on the model. Although i believe that the model used looks fine there is a sterotypical view that a model on a magazine cover should be very slim. Therefore i used the tool to make her legs appear slimmer and i removed the scar at the top of her leg as well as giving her a slight tan so that girls would look at the cover and say i want to be her whilst men would look at the cover and say i want to be with her!
The final front cover photograph looked like this;
However i believed that some editing needed to occur so that the photograph would work on a cover of a magazine. I liked the edgy effect that the background had. To contrast the plug would need to go so i removed this using photoshop. The colour of the photograph needed to be brighter so i played around with the contrasting. As the main colour scheme of my cover was going to centre around the pink colour of the models lips , i wanted the lips to be more emphasised so i brightened them so they was the main feature of the photograph. Another tool that i used was a tool to thin the legs on the model. Although i believe that the model used looks fine there is a sterotypical view that a model on a magazine cover should be very slim. Therefore i used the tool to make her legs appear slimmer and i removed the scar at the top of her leg as well as giving her a slight tan so that girls would look at the cover and say i want to be her whilst men would look at the cover and say i want to be with her!
The final front cover photograph looked like this;
Construction - Article For DPS
Sweet, Pretty and Innocent. These are just three of the descriptions that Maddie Jones has been given since beginning to find her path in the music industry. However as we meet her she is armed with scissors ready to cut loose the labels and give us the exclusive on the real girl behind the guitar. The Bromley born girl gives us an insight into her 'great childhood upbringing’ and says that her place of birth is the 'only thing she has in common with 'pixie lott'. 'Coming into the music industry of course there is going to be comparisons but im just Maddie'. As she begins to tell us more it becomes clear that she is not just an ordinary girl with a guitar.’ People get me so wrong they think im an angel but I went through the rebellious stage the same as any other teenage girl. I had boyfriends my parents hated and I would never let them tell me who I could date'. This may explain why Maddie Jones has decided that the only relationship she will have from now on will be with her guitar!( Well that’s what her parents think anyway!)At the ripe age of 21 Maddie says she is a million miles away from the nervous 16-year old who was so scared of performing at her school talent show that vomited up the steps to the stage. After entering hundreds of talent shows and competitions the nerves have definitely lost their grip.
One title that could never be given to Maddie Jones is a quitter. She explains how it doesn’t become any easier each time a door is slammed in your face. One contest that Maddie Jones has never tried and is certain she never will is the X factor. From the age of 10 she has written songs even if the first was titled 'school is boring', it still was her own material. This is one girl who wants success to be her own and she does say that she has 'huge respect' for anyone that could do well on the x factor but it would just never be for her. So how has this brown eyed brunette made her way on to our cover? Well I was at a local gig in London and Maddie just stood out. Whether it was the unique sounding tone of her voice or her girl next door looks, that got the audience hooked, everyone wanted more from her. Reviews, reviews and reviews. She has been the topic of many unsigned websites and has still not been grabbed by a big label. Admittedly she says there have been phone calls but none that feel right to take on her music. She does not want to be separated from the girl that has made it this far already and she says that it would be an insult to herself if she was to let a big time producer tell her what to sing, wear and say. Her resistance to becoming an artificial pop star is evident, even in our photo shoot she refuses a stylist and says that it’s not being a diva it’s her wanting to show everyone herself and not a person that is created.
So how did it all begin for this born to sing star? Well as the social networking phenomenon takes over the internet is beginning to play an important part in all of our lives nobody knows this better than Maddie herself. After winning the school talent show with a later song that she also wrote ‘Happiness’ at the age of 14 Maddie Jones was encouraged by her friends to start uploading her tracks onto the internet. A growing interest arose and after only a year of uploading her videos she had struck an outstanding following of over 100.000 fans that showed a growing interest for not only her voice but the lyrics that accompanied. Maddie began taking requests from her fans life experiences for inspiration. Her most successful track to date was written for a girl who lost her father whilst fighting in Iraq. The track ‘We Could Be Heroes’ flew across the internet and everybody wanted to hear more from the voice that was Maddie Jones. After becoming a known figure on the computer screen Maddie Jones has sold her albums to fans with the help from friends to produce the album design and distribution. There is no doubt that Maddie Jones is a self created artist and she described her relationship with fans as being ‘not just professional’ after gigs Maddie is known for partying with fans and has also been spotted dancing on bar tops with her fans she describes it as having ‘a great time with the people who appreciate my music’ not so sweet now aye!
The only touring that Maddie Jones has experienced, is the late night tour of London pubs and clubs which she is still grateful for but craves for more. In her own words 'you should never knock an artist that has done gigs in pubs and clubs because its from those gigs that I grow and become a step closer to knowing where im going'. Each time she takes her place on the stage it is just her and the guitar. Even as we meet Maddie in her pristine make-up and gorgeous clothes, she is clutching onto her guitar. She introduces it as her baby and says that it is unlikely that you will ever see her apart from it. When asked about what she gets up to in her spare time Maddie raises an eyebrow and laughs. If she's not playing music, writing music or listening to other peoples music then she describes herself as a normal 21 year old girl.’ I wouldn’t call myself a party animal, maybe I act like an animal when I party too much which isn’t very often but I do like a good dance when I go out’. Growing up Maddie Jones was a girl band fanatic and says that her guilty pleasure was the spice girls. 'Now I would say that artists such as Adele and Florence and Machine are those who influence me'. Maddie strikes me as very independent but a girl who has a strong love for her family. Although she currently lives in London her baby pink poster filled bedroom is still open for her to return to once every month back in Bromley. 'If I want to make it in music London is where I need to be but I will always have my Bromley roots'. The future looks bright for Maddie as she leaves for a gig where she describes a growing fan base will be waiting for her. This girl is ready for the music business but the one question that she asks is if they are ready for her? Whether the answer be yes or no I believe when the day comes of Maddie Jones being on the cover of NME she will look like the same Maddie Jones and no doubt her song played on the radio will be written by Maddie Jones and the name that she signs on a fans autograph will be the name of the girl who returns home to her family.
Monday, 22 November 2010
Planning - Equipment
Equipment
For my photo shoots I needed to be prepared about what equipment I would need and exactly how I would use it.
- A camera – Borrow from friend who does photography.
- A location – Depending on the photo I am trying to achieve.
- Guitar – Borrow from music department.
Wednesday, 17 November 2010
Planning - Photo Shoot Document - Vanessa Ball
Shoot Date/Time | Friday 12th November 13:30 pm |
Image Description | In this photo shoot I needed to capture a front cover image. The photo needed to be suitable for the front cover and therefore it must be a photo that will interact with the reader and is distinctive so that it would stand out amongst over magazines on a shelf. I imagined the cover to have a girl artist showing attitude with her guitar. In the shoot I want to capture emotion so that it will appeal to the reader. |
Shoot Location | The Old Drama Studio, Ruxley Lane Epsom Surrey. |
Model/Person Contact Details | Vanessa Ball Year 12 Six Form Student |
Permission Details Sought | Vanessa is a close friend and has given permission for me to use her photographs for my project. |
Props | In the shoot I wanted to capture the connection between the artist and her music. Therefore a guitar was used as a prop to enforce the idea of her passion for music. |
Plan Of Shots | I want to capture different shots. Both standing up and sitting down. I want to really be able to capture the connection with her and the guitar so the guitar will be a main feature in many of the photos. However I plan to take a few without the guitar and see if that also works. |
Friday, 12 November 2010
Planning - Magazine Photo Shoot Document - Underground Heroes
Shoot Date/ Time | Thursday 4th November 2010 19:30pm |
Image Description | |
Shoot Location | Frame Studios, Fort Horstead, Business Centre, Primrose Close, Chatham, KentME4 6HZ |
Model/Person Contact Details | The Underground Heroes Jak Miller Joe Dollimore GeorgePenfold http://www.facebook.com/#!/undergroundheroes?v=info |
Permission Details Sought | The Photo Shoot Was Arranged Through A Family Contact And The Band Have Given Their Permission For The Photographs To Be Used In My Portfolio. |
Props | I Wanted To Capture The Band As They Way In Which They Wanted To Be Portrayed ‘ Three Normal Lads Making and Loving Music’. Therefore I Just Wanted To Tear Away Any Props And Have Shots Of Them Looking As They Always Do. |
Plan Of Shots | Before The Shoot I Got To Know The Band And Asked Them How They Wanted To Be Portrayed. I Wanted My Photographs To Really Capture The Fact That They Are Normal Lads Who Love Music. |
Sunday, 31 October 2010
Planning -Flat Planning - Whole Magazine Plan- Analysis
So that i could really understand the content of my magazine i created a flat plan of the whole magazine to show what i believe would be in my magazine. This would show that i know what my magazine is about and would give the audience a feel of what they would expect in my magazine. This part of the project took time , as i wanted to ensure the content of my magazine linked and the pages would compliment eachother. I researched some unsigned band and artists who i think could be in my magazine and then i came up with titles of the pages that they would come under. I looked at band and artists from different genres - so there would be something for everyone! Hoever they all had one thing in common , which is they love making music and what people to hear what they are about.
Page 1 - Front Cover
Page 2 - Advertisement
Page 3- Contents
Page 4-5 Maddie Jones
Page 6- Advertisement
Page 7 - James Leon
Page 8-9 Airport 85
Page 10-11 Battle Of The Bands
Page 12- Advertisement
Page 13-14 The Big Interview
Page 15- Advertisement
Page 16-17 Charlie & The Martyrs
Page 18-19 Saturday Sunset
Page 20-21 Underground Heroes
Page 22- Advertisement
Page 23- Tom Deacon Review
Page 24- Fearne Cotton Review
Page 25- Advertisement
Page 26- Scott Mills Review
Page 27- Star Guest Review The Script
Page 28- Chris Moyles Review
Page 29- Advertisement
Page 30-31 Festival Fanatic
Page 32--33 Reading Festival Diary
Page 34-35 V takes Over
Page 36- Advertisement
Page 37 - Discovered At Glastonbury
Page 38-39 You Tube Scouted
Page 40- Advertisement
Page 41 - Unsigned Tweets
Page 42-43 Facebook Hit
Page 44-45 Advertisement
Page 46-47 We Play You Say
Page 48-49 Top 20 Live Play List
Page 50-51 Discussion Roulette
Page 52- Advertisement
Page 53- The One's Who Began Here
Page 54-55 Competition
Page 56- Advertisement
Page 57- Last Word
Page 58 Advertisement
Within my contents page this will be divided up into 6 categories.
Features
Reviewed
Social Networking
Every Week
Festival Fanatic
Competitions
Then the advertisements
Advertisements
Friday, 29 October 2010
Research - Audience Research - Qualitative data- Interview
For this part of my research i interviewed five men aged between 19-25. They were friends of my cousins and all interested in music. Therefore i would be able to get some good responses from them to make my music magazine want they would want to read. I began by asking them about if they have read music magazines in the past?. Most of them said that they had read NME a couple of times but one of them said they were a 'religious reader' of kerrang. I then asked them what appeal does reading a music magazine have? They all agreed that by reading a music magazine you can find out about your favourite bands and get to know them. One of them commented that 'you can find out where they are playing next'. They all nodded their heads and said that they read magazines to find out about festivals and gigs. One of them named ben said that 'if you read a music magazine you can often find out first where a band is playing , which gives you a chance to get tickets before anyonelse'.
Amongst the group they all had different taste in musics. One commented that 'it would be hard to get a magazine that all of us would read because i like indie music and them two take the mic and call me an emo whilst they listen to their hardcore rap and think they are gangstas'. I then went on to ask have any of you ever been interested in a band or artist that has not been signed? One replied that 'whenever we go to gigs there is always a warm up act and sometimes i think they are pretty decent and then i go home and look them up on the net'. After he made this comment i asked would you read a magazine full of new musical talent?. They all agreed that they would and gave me the idea that it would be good if in the magazine you could tell us where to find them on the net so we could listen to their music.
We then began to speak about how the internet has many sites full of undiscovered musical talent and why they thought that no magazine had been made. ' I think its because on the internet you can watch videos of them and see them perform , on a magazine you can judge them by what they look like and say but to like their music you have to hear them'. I agree that this is a point and thats why the interviews within the magazine would have to make the reader want to go and listen to them. What kind of questions would you want to be asked to the new talent in the magazine so you find out about them? ' They would almost have to sell themselves to me'. Another commented 'I would want to know about their musical influences and what where they think they would fit within music'. In many music magazines you hear about fashion and style do you think an artist should have a double page spread about their style influences in a music magazine? ' That sounds like a girl thing or something that you would see in glamour magazine' They all agree and say that a music magazine should be about music. 'I dont want to know how to achieve their look for a lower price like you see in some fashion magazines'.
Do you think the factor that the artists/bands featured in the magazine , being not famous will effect people buying it?. This question took thema minute to think about and then one of them said ' well talent shows like the x factor show people who are not famous so what will stop a magazine from showcasing people with musical talent who are neither famous' . 'If anything people will be intrigued to find out who they are and will pick up the magazine'. After this comment i began thinking about the front page and what stands out to them. What do you first notice when you look at a cover of a magazine?. ' The main photograph and the colours'. ' I like a magazine that does not have loads of cramped writing on top of eachother and has a good format which will look the same whenever i buy it but with different information'.
What do you think would make a male of your age buy a music magazine?. At first they made comments about a half naked women but then became serious again and said ' i think just being to the point , we just want to know what they are about , why they do it and where we can see them' Another agrees, 'we are not really interested in how they were bullied at school , unless it relates to how they show this through their lyrcis'. 'Thats why i dont watch X factor , because they produce the same kind or artists'. What kind of bands/artists do you want to hear about then? 'we all go out together at a weekend and like going to watch gigs so we will try anything once, we're not really into hard rock but we will give anything a go'. We begin to speak of female artists such as Ellie Goolding who won best newcomer in 2009. 'yeah shes got a good voice and im not ashamed to say i like her' .How much would you pay for a magazine for new musical talent?. 'well i would say the cheaper the better but if it is a good magazine then i would pay anything up to two quid'. Do you prefer a magazine with many pages filled with lots of information or a shorter magazine that comes out more often with a smaller number of main features? . They said that they would much prefer a shorter magazine , that is produced often with a few bands/artists featured each issue so that they can get to know them rather than a magazine full of new bands/artists. They said we just like to 'pick it up , flick through and read the things we want to read'. ' We do not have the time to go through a massive magazine full of article after article' . ' The massive magazines make me think of hello and okay which are more gossip which i dont really want to read. ' I would much prefer a shorter magazine with a few bands/artists who i can then go and reasearch rather than pages and pages of stuff that i dont really wanna know'.
How often would you like the magazine to be sold? ' Im not the type of person to buy a magazine every week so maybe every two weeks' ' yeah thats what i think because if you want new musical talent you need time to find it so every week would not be enough time and if you did one every month then i think i would loose interest as i would of forgoten about it'. If you could tell me one thing that i could do to make this magazine a success then what would it be? ' I think if you include a variety of acts then it would work'. ' If you make sure that it looks good and is appealing to the eye then i would pick it up'. ' For me it would be about knowing where i can watch them and what venues they are playing' . ' Yeah and knowing about why they do what they do.' A good looking girl always works too ( they then all looked at eachother and laughed)
This interview was useful as it gave me the chance to have an indepth conversation with a sample of my target market.
Amongst the group they all had different taste in musics. One commented that 'it would be hard to get a magazine that all of us would read because i like indie music and them two take the mic and call me an emo whilst they listen to their hardcore rap and think they are gangstas'. I then went on to ask have any of you ever been interested in a band or artist that has not been signed? One replied that 'whenever we go to gigs there is always a warm up act and sometimes i think they are pretty decent and then i go home and look them up on the net'. After he made this comment i asked would you read a magazine full of new musical talent?. They all agreed that they would and gave me the idea that it would be good if in the magazine you could tell us where to find them on the net so we could listen to their music.
We then began to speak about how the internet has many sites full of undiscovered musical talent and why they thought that no magazine had been made. ' I think its because on the internet you can watch videos of them and see them perform , on a magazine you can judge them by what they look like and say but to like their music you have to hear them'. I agree that this is a point and thats why the interviews within the magazine would have to make the reader want to go and listen to them. What kind of questions would you want to be asked to the new talent in the magazine so you find out about them? ' They would almost have to sell themselves to me'. Another commented 'I would want to know about their musical influences and what where they think they would fit within music'. In many music magazines you hear about fashion and style do you think an artist should have a double page spread about their style influences in a music magazine? ' That sounds like a girl thing or something that you would see in glamour magazine' They all agree and say that a music magazine should be about music. 'I dont want to know how to achieve their look for a lower price like you see in some fashion magazines'.
Do you think the factor that the artists/bands featured in the magazine , being not famous will effect people buying it?. This question took thema minute to think about and then one of them said ' well talent shows like the x factor show people who are not famous so what will stop a magazine from showcasing people with musical talent who are neither famous' . 'If anything people will be intrigued to find out who they are and will pick up the magazine'. After this comment i began thinking about the front page and what stands out to them. What do you first notice when you look at a cover of a magazine?. ' The main photograph and the colours'. ' I like a magazine that does not have loads of cramped writing on top of eachother and has a good format which will look the same whenever i buy it but with different information'.
What do you think would make a male of your age buy a music magazine?. At first they made comments about a half naked women but then became serious again and said ' i think just being to the point , we just want to know what they are about , why they do it and where we can see them' Another agrees, 'we are not really interested in how they were bullied at school , unless it relates to how they show this through their lyrcis'. 'Thats why i dont watch X factor , because they produce the same kind or artists'. What kind of bands/artists do you want to hear about then? 'we all go out together at a weekend and like going to watch gigs so we will try anything once, we're not really into hard rock but we will give anything a go'. We begin to speak of female artists such as Ellie Goolding who won best newcomer in 2009. 'yeah shes got a good voice and im not ashamed to say i like her' .How much would you pay for a magazine for new musical talent?. 'well i would say the cheaper the better but if it is a good magazine then i would pay anything up to two quid'. Do you prefer a magazine with many pages filled with lots of information or a shorter magazine that comes out more often with a smaller number of main features? . They said that they would much prefer a shorter magazine , that is produced often with a few bands/artists featured each issue so that they can get to know them rather than a magazine full of new bands/artists. They said we just like to 'pick it up , flick through and read the things we want to read'. ' We do not have the time to go through a massive magazine full of article after article' . ' The massive magazines make me think of hello and okay which are more gossip which i dont really want to read. ' I would much prefer a shorter magazine with a few bands/artists who i can then go and reasearch rather than pages and pages of stuff that i dont really wanna know'.
How often would you like the magazine to be sold? ' Im not the type of person to buy a magazine every week so maybe every two weeks' ' yeah thats what i think because if you want new musical talent you need time to find it so every week would not be enough time and if you did one every month then i think i would loose interest as i would of forgoten about it'. If you could tell me one thing that i could do to make this magazine a success then what would it be? ' I think if you include a variety of acts then it would work'. ' If you make sure that it looks good and is appealing to the eye then i would pick it up'. ' For me it would be about knowing where i can watch them and what venues they are playing' . ' Yeah and knowing about why they do what they do.' A good looking girl always works too ( they then all looked at eachother and laughed)
This interview was useful as it gave me the chance to have an indepth conversation with a sample of my target market.
Research - Audience Research- What have i learnt?
After conducting my audience research i have learnt that music magazine dedicated to new musical talent could be successful. There is so much diversity in musical taste and i want to be able to create a music magazine full of talent where there is something for everyone. From my survey analysis i found out that everybody is interested in new musical talent and from speaking to those around me i found out that the music scene is constantly changing and by promoting new talent we can keep the music scene fresh and an industry that is always producing new talent. Another thing that i have learnt is that people believe that the magazine should be about musical inspirations and it should find out about why these new artists believe that they can make it in the industry.
The quantative side of my research was the survey i produced. The qualative side was when i interviewed a group of my cousins 19-25 year old male friends. I completed this qualative research as i wanted to find some evidence that was aimed directly at my target market. The quantative side of the research was useful as i could create quick results and view the percentages which resulted in me knowing straight away what they thought. The qualatitive data was useful as it meant that i could go into more detail with questions and find out different opinions in comparison to one word answers.
From the survey results i was able to analyse the findings and what this resulted in for my music magazine. For example i found out the majority of the people who took my survey listened to indie/alternative music the most. However this answer could be described as limited. Therefore in the interview i was able to ask questions about music taste and i found out that many people have a variety of tastes, this i could not find out in the survey as there was only a one answer box option. The interview is useful as it was a conversation between me and members of my target audience. This in comparison to a survey which had answers from others showed that the answers i recieved were directly from the people who would be the audience of my magazine. The feedback i recieved from both types of research was similar - which is great because it shows that there is continuty in my feedback and i can create a magazine which is justified by good reliable research.
From the interview i found out that many of my target audience like to go to festivals and gigs. This has taught me that a page dedicated to upcoming music events would work well in my magazine. They also told me that when they go to gigs they often find new music talent there in the warm up performers. They said that they often go home and look up the performers to find out more about them. From both pieces of research i found out that the presentation of the magazine is important. In my analysis of the survey i talked about how photographs are what the audience notices first.
The quantative side of my research was the survey i produced. The qualative side was when i interviewed a group of my cousins 19-25 year old male friends. I completed this qualative research as i wanted to find some evidence that was aimed directly at my target market. The quantative side of the research was useful as i could create quick results and view the percentages which resulted in me knowing straight away what they thought. The qualatitive data was useful as it meant that i could go into more detail with questions and find out different opinions in comparison to one word answers.
From the survey results i was able to analyse the findings and what this resulted in for my music magazine. For example i found out the majority of the people who took my survey listened to indie/alternative music the most. However this answer could be described as limited. Therefore in the interview i was able to ask questions about music taste and i found out that many people have a variety of tastes, this i could not find out in the survey as there was only a one answer box option. The interview is useful as it was a conversation between me and members of my target audience. This in comparison to a survey which had answers from others showed that the answers i recieved were directly from the people who would be the audience of my magazine. The feedback i recieved from both types of research was similar - which is great because it shows that there is continuty in my feedback and i can create a magazine which is justified by good reliable research.
From the interview i found out that many of my target audience like to go to festivals and gigs. This has taught me that a page dedicated to upcoming music events would work well in my magazine. They also told me that when they go to gigs they often find new music talent there in the warm up performers. They said that they often go home and look up the performers to find out more about them. From both pieces of research i found out that the presentation of the magazine is important. In my analysis of the survey i talked about how photographs are what the audience notices first.
Thursday, 28 October 2010
Research - Similar Texts - Unsigned Artists Websites
From looking around many shops i have noticed that there is currentley no magazine that is directley similar to the one i plan to create. One of hand this is a good thing as it means i will have no competition. To contrast the question arises , Why is there no magazine of this genre? However from surfing the internet i have found many websites that are dedicated to new musical artists. This could be because the internet is used by everyone daily and that some people would prefer to search for new talent online , where they can see videos of the artists. I also noticed that many of the websites are targeted at particular genre of talent. At first i believed that i could create a music magazine advertising all kinds of talent. However i have now come to the conclusion that this may be difficult to achieve as it would be hard to create a magazine that showcased a new girl band called 'Kandy' whi target 15 year old girls alongside a hard rock group named 'Pain'.
I decided to browse the website and have a look at some of the unsigned music websites and see how they work which would lead to me getting some ideas about what i could use in my magazine. One of the websites i came across was http://www.totallyunsigned.co.uk/
This site promotes new talent and lets you become a member so that you can keep up to date with new bands. This website also has a chart of top singles and artists so that the public can see who they believe is making music worth listening too.
Monday, 25 October 2010
Research - Audience Research - Quantative data - Music Magazine Survey
To ensure that my creative decisions have evidence behind them i created a survey on http://www.surveymokey.com/ to find out what members of the public think. This would increase my knowledge of what the audience would want which would lead to me making the correct decisions and being able to create a succesful music magazine. After i had created the survey i posted the link of to my facebook and waited for the responses. The link for the survey i created is http://www.surveymonkey.com/s/D9V5KG3
1) How old are you?
13-15
16-18
19-25
25+
I chose this age ranges as i believed that 13-15 is the tweenies age where people are entering the young teenage stage of their life. Then 16-18 as these are late teens where a person begins to feel more like an adult. Following this i used the age 19-25 as this is the target market for my magazine and the beginning of adulthood. Finally the age 25+ so that anyone older could take the survey but not be embarassed about their age.
Results
13-15 = 26.7%
16-18 = 13.3%
19-25 = 33.3%
25+ = 26.7%
Analysis
From these results i have learnt that the majority of people to take my survey were between the ages of 19-25. This is a good thing as it means that many of my target audience answered this survey so i will have a good knowledge of what they would want in a music magazine. The lowest percentage of people to take my survey are 16-18 year olds which could be seen as a bad thing as they are closest in age to my target audience and may also buy my magazine.
2) Are you?
Male
Female
This question was important as i believe the magazine i will create will be more of an interest to males. However by asking this question and getting female responses i can see whether this judgement was correct and if women would also enjoy reading about new musical talent.
Results
Male =46.7%
Female =53.3%
Analysis
From these results i can see that slightly more females took the survey in comparison to men. This may be a problem as i decided that men would be my target audience and perhaps will result in me having to create more audience research targeting only men. However as i said previously it is good to see both opinions as women may also be interested in new musical talent.
3) Which genre of music do you most like listening to?
Pop/Rock
Metal/Hardcore
Pop/Punk
Pop/Dance
Drum n Bass
Indie/Alternative
Classical
Country/Folk
For this question the audience had to select one answer so that i could have a knowledge of what genre of music is popular at the moment. I gave a selection of answers to add variety and by finding out the popularity of music i would have an understanding of what the audience of want to hear and no more about at the moment.
Results
Pop/Rock=13.3%
Metal/Hardcore=6.7%
Pop/Punk=0%
Pop/Dance=26.7%
Drum n Bass=6.7%
Indie/Alternative=40%
Classical=6.7%
Country/Folk=0.0%
Analysis
From this question i have learnt that indie/alternative is the genre of music that is popular at the moment. Pop/Dance is also very popular. These are aspects that i will have to consider when deciding the musical genre of my magazine. Country/Folk and Pop/Punk both had 0% which shows they are not very popular at the moment or arguebly to the people who took my survey. However the sample i used on facebook are representative of the people i believe my magazine will target.
4) Are you interested in new musical talent?
Yes
No
This question was very important as it is the basis of my magazine. If the results of this question are that the public are not interested in new musical talent then i would have a problem as they would not be interested in my magazine.
Results
Yes = 100%
No= 0%
Analysis
The results for this question showed me that everyone who took my survey are interested in new musical talent. This means that my magazine , if planned and produced to the audiences taste , can work. As they are interested and want to know about new talent!
5) Do you read/buy music magazines?
Yes
No
I wanted to find out what percentage of people currently read or buy music magazines so that i could become aware of the popularity of them at this moment in time. I used the option read or buy as i am aware that not everybody buys the magazines but the circulation of them can be high which leads to a higher readership.
Results
Yes= 60%
No= 40%
Analysis
The majority of people that answered my survey do read or buy music magazines which shows me that they are popular and can be successful. My guess of the people that dont are those in the age range of above 25. After making this presumption i studied the responses in 'browse responses' and learnt that this was the case.
6) Would you read/buy a music magazine dedicated to new bands/artists?
Yes
No
Again this question was hugely important as it would tell me whether the public would want to read the magazine that i wish to create.
Results
Yes = 73.3%
No = 26.7%
Analysis
The results from this question tell me the majority of the sample would read or buy a magazine dedicated to new musical talent. This tells me that my magazine could be successful if i manage to get the other factors of the magazine correct. The result of this question justifies the choice of genre of my magazine.
7) How much would you be willing to pay for a music magazine for new music artists?
£1-£1.50
£1.50-£2
£2-£2.50
£2.50+
This question would help me to understand how much i should price my magazine. Price is an important factor to any product as you have to ensure that you price the magazine on what the content is worth but also a price that the consumer would pay. If you price to high the audience may look elsewhere but if you price to low then you will not make any money. As there is no magazine currently similar to the one i wish to create this means that i can price slightly higher as there is no competition for the reader to go to. One the other hand as my magazine will contain new talent , they will not be famous faces which could reduce the amount i charge.Therefore i need to choose a price that benefits me and the reader.
Results
£1-£1.50= 40%
£1.50-£2= 33.3%
£2-£2.50= 13.3%
£2.50+= 13.3%
Analysis
From the results i can see that the majority believe that £1-£1.50 would be a suitable price. However as the consumer they would want to pay as least as possible which means that this question could be bias. Depending on how often the magazine is produced and how much content there is i will make a decison. One thing i do agree with is that £2.50+ is too much to pay. To contrast i do believe that £1.-£1.50 would be too low. Therefore price is a factor that i will have to conduct more research.
8) What would you expect to be in a music magazine?
Gigs
Interviews
Posters
News
Gossip
Festivals
Competitions
Advertisements
Offers
Facts on bands/artists
Content arguebly the most important factor of a magazine. If you do not include what the reader wants then they will not buy it. Before the public buy a magazine many flick through quickly to see if its worth buying. Therefore you have to include want they want. I gave this question a multiple answer box so that the public could tick as many boxes as they wanted and i could find out want they want to read and see in a magazine.
Results
Gigs = 80%
Interviews = 80%
Posters= 40%
News = 66.7%
Gossip = 40%
Festivals = 80%
Competitions= 46.7%
Advertisements= 33.3%
Offers= 60%
Facts on bands/artists= 60%
Analysis
I have highlighted the most popular answers to show which were the most popular and that i should defintatley include in my music magazine. At the beginning of this project i made the decision to create a new musical talent magazine rather than a music scandal magazine. Therefore i believe that gossip is not going to be a huge factor within my magazine and i should stick with a focus on the music talent and where you can see them at gigs and festivals etc. This idea should work as i believe that females are more interested in gossip and if my magazine is targeted at males they will not be interested in hearing about gossip and scandal. This point is proved in that only 40% of the people who took this survey, expect to see gossip in a music magazine.
9) What would you expect a front cover of a music magazine to be like?
Colours
Classy Format
Simple
Creative
Not too much information
Lots of pictures
Lots of writing
More pictures than writing
The front cover is the first thing you notice when you look at a magazine. It tells you what to expect and creates a feeling/mood of what the ethos of the magazine is. The front cover attracts the reader and you want your cover to stand out against overs in a shop. Getting the front cover correct is key and this question would give me an idea of what the public believe a front cover should be like. The answers given had a multiple choice box so the person taking the survey could select the ones they believed were most important.
Results
Colours= 60%
Classy Format=20%
Simple=6.7%
Creative=73.3%
Not too much information=20%
Lots of pictures= 46.7%
Lots of writing=13.3%
More pictures than writing =53.3%
Analysis
The most popular answers on this question were that the public believe a magazine should be creative, colourful with more pictures than writing. This did not surprise me and has taught me that the front cover has to look special and stand out so that it will attract the public.
10) How often would you expect a music magazine on new musical talent to be sold?
Weekly
Every two weeks
Monthly
This question was important as it would tell me how often they believe that a music magazine of this kind should be sold. For example if the magazine was sold monthly it would have to have more content as it is not sold as often as some. However it may be difficult to create a magazine full of new talent every week.
Results
Weekly= 20%
Every two weeks= 53.3%
Monthly= 26.7%
Analysis
From the results i can see that the public believe that the magazine should be sold every two weeks. This may be the best option as it would be enough time to create a good magazine full of good content and it would not be a huge magazine that is sold monthly
.
1) How old are you?
13-15
16-18
19-25
25+
I chose this age ranges as i believed that 13-15 is the tweenies age where people are entering the young teenage stage of their life. Then 16-18 as these are late teens where a person begins to feel more like an adult. Following this i used the age 19-25 as this is the target market for my magazine and the beginning of adulthood. Finally the age 25+ so that anyone older could take the survey but not be embarassed about their age.
Results
13-15 = 26.7%
16-18 = 13.3%
19-25 = 33.3%
25+ = 26.7%
Analysis
From these results i have learnt that the majority of people to take my survey were between the ages of 19-25. This is a good thing as it means that many of my target audience answered this survey so i will have a good knowledge of what they would want in a music magazine. The lowest percentage of people to take my survey are 16-18 year olds which could be seen as a bad thing as they are closest in age to my target audience and may also buy my magazine.
2) Are you?
Male
Female
This question was important as i believe the magazine i will create will be more of an interest to males. However by asking this question and getting female responses i can see whether this judgement was correct and if women would also enjoy reading about new musical talent.
Results
Male =46.7%
Female =53.3%
Analysis
From these results i can see that slightly more females took the survey in comparison to men. This may be a problem as i decided that men would be my target audience and perhaps will result in me having to create more audience research targeting only men. However as i said previously it is good to see both opinions as women may also be interested in new musical talent.
3) Which genre of music do you most like listening to?
Pop/Rock
Metal/Hardcore
Pop/Punk
Pop/Dance
Drum n Bass
Indie/Alternative
Classical
Country/Folk
For this question the audience had to select one answer so that i could have a knowledge of what genre of music is popular at the moment. I gave a selection of answers to add variety and by finding out the popularity of music i would have an understanding of what the audience of want to hear and no more about at the moment.
Results
Pop/Rock=13.3%
Metal/Hardcore=6.7%
Pop/Punk=0%
Pop/Dance=26.7%
Drum n Bass=6.7%
Indie/Alternative=40%
Classical=6.7%
Country/Folk=0.0%
Analysis
From this question i have learnt that indie/alternative is the genre of music that is popular at the moment. Pop/Dance is also very popular. These are aspects that i will have to consider when deciding the musical genre of my magazine. Country/Folk and Pop/Punk both had 0% which shows they are not very popular at the moment or arguebly to the people who took my survey. However the sample i used on facebook are representative of the people i believe my magazine will target.
4) Are you interested in new musical talent?
Yes
No
This question was very important as it is the basis of my magazine. If the results of this question are that the public are not interested in new musical talent then i would have a problem as they would not be interested in my magazine.
Results
Yes = 100%
No= 0%
Analysis
The results for this question showed me that everyone who took my survey are interested in new musical talent. This means that my magazine , if planned and produced to the audiences taste , can work. As they are interested and want to know about new talent!
5) Do you read/buy music magazines?
Yes
No
I wanted to find out what percentage of people currently read or buy music magazines so that i could become aware of the popularity of them at this moment in time. I used the option read or buy as i am aware that not everybody buys the magazines but the circulation of them can be high which leads to a higher readership.
Results
Yes= 60%
No= 40%
Analysis
The majority of people that answered my survey do read or buy music magazines which shows me that they are popular and can be successful. My guess of the people that dont are those in the age range of above 25. After making this presumption i studied the responses in 'browse responses' and learnt that this was the case.
6) Would you read/buy a music magazine dedicated to new bands/artists?
Yes
No
Again this question was hugely important as it would tell me whether the public would want to read the magazine that i wish to create.
Results
Yes = 73.3%
No = 26.7%
Analysis
The results from this question tell me the majority of the sample would read or buy a magazine dedicated to new musical talent. This tells me that my magazine could be successful if i manage to get the other factors of the magazine correct. The result of this question justifies the choice of genre of my magazine.
7) How much would you be willing to pay for a music magazine for new music artists?
£1-£1.50
£1.50-£2
£2-£2.50
£2.50+
This question would help me to understand how much i should price my magazine. Price is an important factor to any product as you have to ensure that you price the magazine on what the content is worth but also a price that the consumer would pay. If you price to high the audience may look elsewhere but if you price to low then you will not make any money. As there is no magazine currently similar to the one i wish to create this means that i can price slightly higher as there is no competition for the reader to go to. One the other hand as my magazine will contain new talent , they will not be famous faces which could reduce the amount i charge.Therefore i need to choose a price that benefits me and the reader.
Results
£1-£1.50= 40%
£1.50-£2= 33.3%
£2-£2.50= 13.3%
£2.50+= 13.3%
Analysis
From the results i can see that the majority believe that £1-£1.50 would be a suitable price. However as the consumer they would want to pay as least as possible which means that this question could be bias. Depending on how often the magazine is produced and how much content there is i will make a decison. One thing i do agree with is that £2.50+ is too much to pay. To contrast i do believe that £1.-£1.50 would be too low. Therefore price is a factor that i will have to conduct more research.
8) What would you expect to be in a music magazine?
Gigs
Interviews
Posters
News
Gossip
Festivals
Competitions
Advertisements
Offers
Facts on bands/artists
Content arguebly the most important factor of a magazine. If you do not include what the reader wants then they will not buy it. Before the public buy a magazine many flick through quickly to see if its worth buying. Therefore you have to include want they want. I gave this question a multiple answer box so that the public could tick as many boxes as they wanted and i could find out want they want to read and see in a magazine.
Results
Gigs = 80%
Interviews = 80%
Posters= 40%
News = 66.7%
Gossip = 40%
Festivals = 80%
Competitions= 46.7%
Advertisements= 33.3%
Offers= 60%
Facts on bands/artists= 60%
Analysis
I have highlighted the most popular answers to show which were the most popular and that i should defintatley include in my music magazine. At the beginning of this project i made the decision to create a new musical talent magazine rather than a music scandal magazine. Therefore i believe that gossip is not going to be a huge factor within my magazine and i should stick with a focus on the music talent and where you can see them at gigs and festivals etc. This idea should work as i believe that females are more interested in gossip and if my magazine is targeted at males they will not be interested in hearing about gossip and scandal. This point is proved in that only 40% of the people who took this survey, expect to see gossip in a music magazine.
9) What would you expect a front cover of a music magazine to be like?
Colours
Classy Format
Simple
Creative
Not too much information
Lots of pictures
Lots of writing
More pictures than writing
The front cover is the first thing you notice when you look at a magazine. It tells you what to expect and creates a feeling/mood of what the ethos of the magazine is. The front cover attracts the reader and you want your cover to stand out against overs in a shop. Getting the front cover correct is key and this question would give me an idea of what the public believe a front cover should be like. The answers given had a multiple choice box so the person taking the survey could select the ones they believed were most important.
Results
Colours= 60%
Classy Format=20%
Simple=6.7%
Creative=73.3%
Not too much information=20%
Lots of pictures= 46.7%
Lots of writing=13.3%
More pictures than writing =53.3%
Analysis
The most popular answers on this question were that the public believe a magazine should be creative, colourful with more pictures than writing. This did not surprise me and has taught me that the front cover has to look special and stand out so that it will attract the public.
10) How often would you expect a music magazine on new musical talent to be sold?
Weekly
Every two weeks
Monthly
This question was important as it would tell me how often they believe that a music magazine of this kind should be sold. For example if the magazine was sold monthly it would have to have more content as it is not sold as often as some. However it may be difficult to create a magazine full of new talent every week.
Results
Weekly= 20%
Every two weeks= 53.3%
Monthly= 26.7%
Analysis
From the results i can see that the public believe that the magazine should be sold every two weeks. This may be the best option as it would be enough time to create a good magazine full of good content and it would not be a huge magazine that is sold monthly
.
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