Planning - Equipment

Equipment

For my photo shoots I needed to be prepared about what equipment I would need and exactly how I would use it.

• A camera – Borrow from friend who does photography.
• A location – Depending on the photo I am trying to achieve.
• Guitar – Borrow from music department.

Planning - Photo Shoot Document - Vanessa Ball

Shoot Date/Time	Friday 12th November 13:30 pm
Image Description	In this photo shoot I needed to capture a front cover image. The photo needed to be suitable for the front cover and therefore it must be a photo that will interact with the reader and is distinctive so that it would stand out amongst over magazines on a shelf. I imagined the cover to have a girl artist showing attitude with her guitar. In the shoot I want to capture emotion so that it will appeal to the reader.
Shoot Location	The Old Drama Studio, Epsom and Ewell High School, Ruxley Lane Epsom Surrey.
Model/Person Contact Details	Vanessa Ball Year 12 Epsom and Ewell High School Six Form Student
Permission Details Sought	Vanessa is a close friend and has given permission for me to use her photographs for my project.
Props	In the shoot I wanted to capture the connection between the artist and her music. Therefore a guitar was used as a prop to enforce the idea of her passion for music.
Plan Of Shots	I want to capture different shots. Both standing up and sitting down. I want to really be able to capture the connection with her and the guitar so the guitar will be a main feature in many of the photos. However I plan to take a few without the guitar and see if that also works.

Planning - Magazine Photo Shoot Document - Underground Heroes

Shoot Date/ Time	Thursday 4th November 2010 19:30pm
Image Description	Photograph For Contents Page
Shoot Location	Frame Studios, Fort Horstead, Business Centre, Primrose Close, Chatham, KentME4 6HZ
Model/Person Contact Details	The Underground Heroes Jak Miller Joe Dollimore GeorgePenfold http://www.facebook.com/#!/undergroundheroes?v=info
Permission Details Sought	The Photo Shoot Was Arranged Through A Family Contact And The Band Have Given Their Permission For The Photographs To Be Used In My Portfolio.
Props	I Wanted To Capture The Band As They Way In Which They Wanted To Be Portrayed ‘ Three Normal Lads Making and Loving Music’. Therefore I Just Wanted To Tear Away Any Props And Have Shots Of Them Looking As They Always Do.
Plan Of Shots	Before The Shoot I Got To Know The Band And Asked Them How They Wanted To Be Portrayed. I Wanted My Photographs To Really Capture The Fact That They Are Normal Lads Who Love Music.

Planning -Flat Planning - Whole Magazine Plan- Analysis

 


So that i could really understand the content of my magazine i created a flat plan of the whole magazine to show what i believe would be in my magazine. This would show that i know what my magazine is about and would give the audience a feel of what they would expect in my magazine. This part of the project took time , as i wanted to ensure the content of my magazine linked and the pages would compliment eachother. I researched some unsigned band and artists who i think could be in my magazine and then i came up with titles of the pages that they would come under. I looked at band and artists from different genres - so there would be something for everyone! Hoever they all had one thing in common , which is they love making music and what people to hear what they are about.

Page 1 - Front Cover
Page 2 - Advertisement
Page 3- Contents
Page 4-5 Maddie Jones
Page 6- Advertisement
Page 7 - James Leon
Page 8-9 Airport 85
Page 10-11 Battle Of The Bands
Page 12- Advertisement
Page 13-14 The Big Interview
Page 15- Advertisement
Page 16-17 Charlie & The Martyrs
Page 18-19 Saturday Sunset
Page 20-21 Underground Heroes
Page 22- Advertisement
Page 23- Tom Deacon Review
Page 24- Fearne Cotton Review
Page 25- Advertisement
Page 26- Scott Mills Review
Page 27- Star Guest Review The Script
Page 28- Chris Moyles Review
Page 29- Advertisement
Page 30-31 Festival Fanatic
Page 32--33 Reading Festival Diary
Page 34-35 V takes Over
Page 36- Advertisement
Page 37 - Discovered At Glastonbury
Page 38-39 You Tube Scouted
Page 40- Advertisement
Page 41 - Unsigned Tweets
Page 42-43 Facebook Hit
Page 44-45 Advertisement
Page 46-47 We Play You Say
Page 48-49 Top 20 Live Play List
Page 50-51 Discussion Roulette
Page 52- Advertisement
Page 53- The One's Who Began Here
Page 54-55 Competition
Page 56- Advertisement
Page 57- Last Word
Page 58 Advertisement

Within my contents page this will be divided up into 6 categories.
Features
Reviewed
Social Networking
Every Week
Festival Fanatic
Competitions
Then the advertisements
Advertisements

Research - Audience Research - Qualitative data- Interview

For this part of my research i interviewed five men aged between 19-25. They were friends of my cousins and all interested in music. Therefore i would be able to get some good responses from them to make my music magazine want they would want to read. I began by asking them about if they have read music magazines in the past?. Most of them said that they had read NME a couple of times but one of them said they were a 'religious reader' of kerrang. I then asked them what appeal does reading a music magazine have? They all agreed that by reading a music magazine you can find out about your favourite bands and get to know them. One of them commented that 'you can find out where they are playing next'. They all nodded their heads and said that they read magazines to find out about festivals and gigs. One of them named ben said that 'if you read a music magazine you can often find out first where a band is playing , which gives you a chance to get tickets before anyonelse'.

Amongst the group they all had different taste in musics. One commented that 'it would be hard to get a magazine that all of us would read because i like indie music and them two take the mic and call me an emo whilst they listen to their hardcore rap and think they are gangstas'. I then went on to ask have any of you ever been interested in a band or artist that has not been signed? One replied that 'whenever we go to gigs there is always a warm up act and sometimes i think they are pretty decent and then i go home and look them up on the net'. After he made this comment i asked would you read a magazine full of new musical talent?. They all agreed that they would and gave me the idea that it would be good if in the magazine you could tell us where to find them on the net so we could listen to their music.

We then began to speak about how the internet has many sites full of undiscovered musical talent and why they thought that no magazine had been made. ' I think its because on the internet you can watch videos of them and see them perform , on a magazine you can judge them by what they look like and say but to like their music you have to hear them'. I agree that this is a point and thats why the interviews within the magazine would have to make the reader want to go and listen to them. What kind of questions would you want to be asked to the new talent in the magazine so you find out about them? ' They would almost have to sell themselves to me'. Another commented 'I would want to know about their musical influences and what where they think they would fit within music'. In many music magazines you hear about fashion and style do you think an artist should have a double page spread about their style influences in a music magazine? ' That sounds like a girl thing or something that you would see in glamour magazine' They all agree and say that a music magazine should be about music. 'I dont want to know how to achieve their look for a lower price like you see in some fashion magazines'.

 Do you think the factor that the artists/bands featured in the magazine , being not famous will effect people buying it?. This question took thema minute to think about and then one of them said ' well talent shows like the x factor show people who are not famous so what will stop a magazine from showcasing people with musical talent who are neither famous' . 'If anything people will be intrigued to find out who they are and will pick up the magazine'. After this comment i began thinking about the front page and what stands out to them. What do you first notice when you look at a cover of a magazine?. ' The main photograph and the colours'. ' I like a magazine that does not have loads of cramped writing on top of eachother and has a good format which will look the same whenever i buy it but with different information'.

What do you think would make a male of your age buy a music magazine?. At first they made comments about a half naked women but then became serious again and said ' i think just being to the point , we just want to know what they are about , why they do it and where we can see them' Another agrees, 'we are not really interested in how they were bullied at school , unless it relates to how they show this through their lyrcis'. 'Thats why i dont watch X factor , because they produce the same kind or artists'. What kind of bands/artists do you want to hear about then? 'we all go out together at a weekend and like going to watch gigs so we will try anything once, we're not really into hard rock but we will give anything a go'. We begin to speak of female artists such as Ellie Goolding who won best newcomer in 2009. 'yeah shes got a good voice and im not ashamed to say i like her' .How much would you pay for a magazine for new musical talent?. 'well i would say the cheaper the better but if it is a good magazine then i would pay anything up to two quid'. Do you prefer a magazine with many pages filled with lots of information or a shorter magazine that comes out more often with a smaller number of main features? . They said that they would much prefer a shorter magazine , that is produced often with a few bands/artists featured each issue so that they can get to know them rather than a magazine full of new bands/artists. They said we just like to 'pick it up , flick through and read the things we want to read'. ' We do not have the time to go through a massive magazine full of article after article' . ' The massive magazines make me think of hello and okay which are more gossip which i dont really want to read. ' I would much prefer a shorter magazine with a few bands/artists who i can then go and reasearch rather than pages and pages of stuff that i dont really wanna know'.

How often would you like the magazine to be sold? ' Im not the type of person to buy a magazine every week so maybe every two weeks' ' yeah thats what i think because if you want new musical talent you need time to find it so every week would not be enough time and if you did one every month then i think i would loose interest as i would of forgoten about it'.  If you could tell me one thing that i could do to make this magazine a success then what would it be? ' I think if you include a variety of acts then it would work'. ' If you make sure that it looks good and is appealing to the eye then i would pick it up'. ' For me it would be about knowing where i can watch them and what venues they are playing' . ' Yeah and knowing about why they do what they do.' A good looking girl always works too ( they then all looked at eachother and laughed)

This interview was useful as it gave me the chance to have an indepth conversation with a sample of my target market.

Research - Audience Research- What have i learnt?

After conducting my audience research i have learnt that music magazine dedicated to new musical talent could be successful. There is so much diversity in musical taste and i want to be able to create a music magazine full of talent where there is something for everyone. From my survey analysis i found out that everybody is interested in new musical talent and from speaking to those around me i found out that the music scene is constantly changing and by promoting new talent we can keep the music scene fresh and an industry that is always producing new talent. Another thing that i have learnt is that people believe that the magazine should be about musical inspirations and it should find out about why these new artists believe that they can make it in the industry.

The quantative side of my research was the survey i produced. The qualative side was when i interviewed a group of my cousins 19-25 year old male friends. I completed this qualative research as i wanted to find some evidence that was aimed directly at my target market. The quantative side of the research was useful as i could create quick results and view the percentages which resulted in me knowing straight away what they thought. The qualatitive data was useful as it meant that i could go into more detail with questions and find out different opinions in comparison to one word answers.

From the survey results i was able to analyse the findings and what this resulted in for my music magazine. For example i found out the majority of the people who took my survey listened to indie/alternative music the most. However this answer could be described as limited. Therefore in the interview i was able to ask questions about music taste and i found out that many people have a variety of tastes, this i could not find out in the survey as there was only a one answer box option. The interview is useful as it was a conversation between me and members of my target audience. This in comparison to a survey which had answers from others showed that the answers i recieved were directly from the people who would be the audience of my magazine. The feedback i recieved from both types of research was similar - which is great because it shows that there is continuty in my feedback and i can create a magazine which is justified by good reliable research.

From the interview i found out that many of my target audience like to go to festivals and gigs. This has taught me that a page dedicated to upcoming music events would work well in my magazine. They also told me that when they go to gigs they often find new music talent there in the warm up performers. They said that they often go home and look up the performers to find out more about them. From both pieces of research i found out that the presentation of the magazine is important. In my analysis of the survey i talked about how photographs are what the audience notices first.

Research - Similar Texts - Unsigned Artists Websites

From looking around many shops i have noticed that there is currentley no magazine that is directley similar to the one i plan to create. One of hand this is a good thing as it means i will have no competition. To contrast the question arises , Why is there no magazine of this genre? However from surfing the internet i have found many websites that are dedicated to new musical artists. This could be because the internet is used by everyone daily and that some people would prefer to search for new talent online , where they can see videos of the artists. I also noticed that many of the websites are targeted at particular genre of talent. At first i believed that i could create a music magazine advertising all kinds of talent. However i have now come to the conclusion that this may be difficult to achieve as it would be hard to create a magazine that showcased a new girl band called 'Kandy' whi target 15 year old girls alongside a hard rock group named 'Pain'.

Many music magazines have single pages dedicated to new music talent. As i found on the X factor magazine. They have one page for Alexis Jordan who has recently been signed.

I decided to browse the website and have a look at some of the unsigned music websites and see how they work which would lead to me getting some ideas about what i could use in my magazine.  One of the websites i came across was http://www.totallyunsigned.co.uk/

This site promotes new talent and lets you become a member so that you can keep up to date with new bands. This website also has a chart of top singles and artists so that the public can see who they believe is making music worth listening too.